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My wife is wrapping up a girl's trip in New York City. My three teenage boys and I have survived the week mostly unscathed... But we have a few dozen pizza boxes and kombucha bottles to throw away before she returns tomorrow. She's doing all the traditional NYC Christmas stuff: A rickshaw ride through Central Park... Broadway musicals (they saw "Hamilton" last night, and it was apparently life-changing)... The Rockettes tonight at Radio City Music Hall... She even had a celebrity sighting that was uncommon to our Colorado cul-de-sac life: Arnold Schwarzenegger. Yesterday, she sent me a grainy, too-zoomed-in photo of my childhood hero. In her photo, I could tell she was craning her arm to get around the herd of onlookers trying to get a shot of Arnold. People were pressed against each other, raising their cameras over their head. It looked like quite the scene. And it reminded me of one of the core tenets of my laidback online business: "Get rich, not famous." Let me explain: You can grow a really profitable, lean business and keep your anonymity. You can have hundreds or thousands of customers without getting stopped at the grocery store. You can safely walk the streets with your latte without people bugging you for autographs. All while helping a lot of people make great progress toward their goals AND getting paid well to do so. That's the power of a laidback online business. Help more people get what they want... And you'll have everything you want. Without the paparazzi. You got this, ~ Cody "No Pictures, Please" Burch P.S. Whenever you're ready, here are 3 more ways I can help you build a more laidback business next year:
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