Yesterday, while walking with my family through the Denver Airport during a layover, my phone rang.

It was my friend, Alyson.

She was watching our dog until we got home last night, and needed to pop into our house.

But our garage door keypad wasn't working, and she was stuck in the driveway.

It all got sorted out today, but my keypad is out of commission.

It reminded me of a time I got locked out of my Facebook account.

The algorithm misfired and deemed one of my comments problematic...

And shut me out for 30 days.

Even worse?

My main money-making approach at the time was running Facebook ads for other businesses.

My whole life was on Facebook.

And just like Alyson stuck outside my house...

I was locked out of Facebook.

Luckily, I had a small but engaged email list.

I kept emailing my list and making offers.

I got the last laugh - my business actually grew while I was in FB Jail.

That's the power of an engaged list.

You protect yourself from rogue algorithms and power-hungry tech overlords.

Unlike the social platform...

You own the list.

If you have one... you know how comforting this is.

If you need one... here's how to get it.

Grow the list so you can sleep well at night.

You got this.

~ Cody "Zuck can't hurt me" Burch

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