Here's the wrong way to launch something.

Spend a month outlining the content of the thing you want to sell.

Run a beta group through the content. Charge them nothing. Let that take another month.

Hire a videographer to come into your home office. Pay him $3,500.

Spend another month waiting to get the videos back.

Create the course.

Spend no time building an audience.

Launch with a webinar to cold traffic.

Convert zero people.

Total time elapsed: 90 days

Total revenue: -$3,500.

Ego: crushed.

This ^ was me in 2018.

Instead...

Build an audience first.

Sell the thing second.

Build it later.

If it doesn't convert well, at least you didn't build it yet.

The last ~20 programs I've launched have been with a Google Doc sales page and a big ol' "Coming Soon" banner when people log in.

I don't hide the fact that it's not 100% built out yet.

I'm tranparent.

I'll even charge a bit less for the founding members, and I'll build it with them, live.

You just need an audience, credibility, enthusiasm, and a vision for what you're creating.

If it sells, build it.

If it doesn't, you save time, money, and energy.

Cool?

Cool.

You got this,

~ Cody

P.S. What's the next thing you wanna launch?