Build it later.

Here's the wrong way to launch something. Spend a month outlining the content of the thing you want to sell. Run a beta group through the content. Charge them nothing. Let that take another month. Hire a videographer to come into your home office. Pay him $3,500. Spend another month waiting to get the videos back. Create the course. Spend no time building an audience. Launch with a webinar to cold traffic. Convert zero people. Total time elapsed: 90 days Total revenue: -$3,500. Ego: crushed....