3 levels of "tap-in" offers

Yesterday, I shared my favorite method for selling pretty much anything. Instead of going directly for the sale, I create a "no-brainer" offer that solves a small problem... ...then sell the rest of the solution. I call these Bankshot Offers, and I've used them to sell live event tickets, entry-level memberships, courses, cohorts, and high-ticket coaching. But not all Bankshot Offers are created equal. The key is finding a simple rhythm you can stick to that doesn't burn out your list (or...