It's not just chatty Google.

Two monumental shifts happened at the end of 2022: ChatGPT went mainstream (Nov), and I was let go from my marketing job (Dec). As I rebuilt my business in 2023, I was a slow adopter of AI tools. They weren't "intelligent," they were "pattern recognizers." Like a chatty Google search. Plus, I was already good at copywriting and marketing, so I didn't see much use for it. This all changed in January of last year. I was in Toronto for a VIP Day with my mentor, Stu McLaren (the membership guy)....