I was chatting with some of my mastermind members this week about their offers.

Everyone wants their offers to convert better, right?

Well, here's the wrong way to go about creating an offer: start with the price.

Does this sound familiar?

"I'm ready to try high-ticket, so I'm gonna start offering the XYZ program for $2,500."

Or...

"I need one of those 'self-liquidating' offers, so I'm gonna start offering ABC program for $7."

This is a terrible way to create an offer.

Instead of starting with the price, start with the promise.

Ask yourself, "What outcome can I confidently create for the market I feel called to help?"

Once you're clear on the transformation you're creating, think about the most effective delivery method.

Is it 1:1 or group?

Is it live or pre-recorded?

Is it all together or asynchronous?

Stuff like that.

Then, and only then, are you allowed to print out a price sticker and slap it on your product.

The clearer you are on the outcomes you can create, the better your offers will convert.

And the more transformation you provide, the more you can charge.

Promise first.

Price later.

Not the other way around.

You got this,

~ Cody "Promise over the Polish" Burch

P.S. Whenever you're ready, here are 4 more ways I can help you grow a laidback online business:

1. Never run out of story ideas again with The Morning Story Podcast. Just listen here.
2. Join over 704 other list-building enthusiasts in my free group, List Builder Lab.
3. See what really happens behind the scenes of my lean digital business with The Blueprint ($7/mo).
4. Powerfully tell your stories so you make more sales in my Story Magnet Workshop ($27)

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