Today was one of my better Fridays.

We're in Florence, Italy, about halfway through our bucket-list trip with my parents.

Today, we took a day trip to Siena and San Gimignano.

On the way to a wine tasting and lunch, our driver Alex pointed out vineyards that had been in families for centuries - passed down from generation to generation.

We drove by one that was founded in the 10th century!

As an American, it's fun to be in a part of the world that is so old.

The city I live in, Colorado Springs, was founded in 1871.

Driving through the Tuscan countryside, I was impressed with the longevity of the wine business.

...How the vineyards started small and got better over time.

The difference between the old vines and the new...

I'm not sure if my boys will want to inherit my laidback online business...

But it keeps getting better over time, too.

About a year ago, my email list was roughly 1/3 the size it is today.

I also had about 1/3 of the customers and 1/3 of the sales I have this year.

Coincidence?

Probably not.

Your email list is like grapes.

In Tuscany, the best time to start a vineyard was probably 1,000 years ago.

But the 2nd best time is today.

Same with your list.

You got this,

~ Cody "Florence Fan" Burch

P.S. Whenever you're ready, here are 4 more ways I can help you grow a laidback online business:

1. Never run out of story ideas again with The Morning Story Podcast. Just listen here.
2. Join over 711 other list-building enthusiasts in my free group, List Builder Lab.
3. See what really happens behind the scenes of my lean digital business with The Blueprint ($7/mo).
4. Powerfully tell your stories so you make more sales in my Story Magnet Workshop ($27)

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