There's a famous hike here in Colorado Springs called The Incline.

Depending on who you ask, it's one of the hardest hikes in the world.

It's super steep and treacherous (think: Stairmaster but...outside).

It's so exhausting, it's tempting to just put your head down, place your hands on your knees, and huff and puff your way to the top.

But if you did that, you'd be missing the best part: the view.

The ascent is so steep that, within a few minutes, you're treated to beautiful vistas.

To really enjoy the arduous journey, you gotta turn around and admire the progress you've made.

Running an online business is the same.

There are challenging seasons and profitable seasons.

Seasons where you think of throwing in the towel, and seasons where you're not sure what to do with all the profit.

We have them all.

And you gotta slow down every now and then...

...and admire how far you've come.

You got this,

~ Cody "Enjoy the view" Burch