I took my truck into the shop yesterday for routine maintenance.

I pulled into the bay and talked to my technician, Dave, as the door slammed down behind me.

He pulled up my record in the system.

"Alright, before we talk about what we're doing today... let's talk about what you don't need."

He then rifled off things we'd already done that I didn't need to do again.

This is great because I'm too busy to keep track (and don't know half of what he's talking about).

And with that one sentence, my trust in Dave soared.

Listen, if you want to build trust with your audience, be honest.

Don't fold yourself into a pretzel trying to accommodate every request.

When I was selling VIP days, I was upfront about why the marketing may not work.

I've turned away more coaching client applications than I've accepted.

And last week, I got my first refund request for my flagship program, The Laidback Launchpad.

(Hey, 149/150 happy customers ain't bad).

Overpromising only leads to disappointment, which submarines trust.

Don't lie and say that you have a 100% success rate.

Be upfront about the failures.

Reject prospects who aren't the right fit.

Watch your trust (and sales) increase.

You got this,

~ Cody "Thanks, Dave!" Burch

P.S. Here's what I'm working on right now to help you with your business:

1. I'm creating a new, free Skool group to help you implement new assets this year
2. I'm releasing a new Cash Campaign in Email School to help you do a waitlist launch (dropping later this week)
3. I'm starting a newsletter that goes behind the scenes of my email list-building journey. The first issue drops this Sunday, and it's free.

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