13 years in the making.

My oldest kid, Jake, is graduating from high school next week.

He goes to a small charter school here in Colorado Springs.

Last night, after dinner, he grabbed the keys to his red Mazda and headed to the door.

"Where you headed, pal?" I asked.

"Senior sunset." Came the reply. (He's a man of few words.)

Last night, the seniors all got together at the school he's gone to for 13 years to watch the sun set behind Pike's Peak.

It was a time to reflect on the accumulated moments of his K-12 experience.

All those spelling tests, art classes, sack lunches, field trips, big projects, weird electives, awkward dances, sporting achievements...

They all seem insignificant at the time.

But day after day, year after year, it all adds up.

That's what email has been for me.

I've sent a daily, story-based email since January 1st, 2022.

Some days felt rushed.

Some days, I second-guessed every word.

Some days, I deleted the entire draft and started over.

But over time, it built something.

Now?

Email is the cornerstone of my laidback online business.

It's nurtured relationships, built rhythm, and created quite a bit of revenue.

So if you’ve been showing up in your business and it feels like “just another Tuesday,” keep going.

The results don’t always show up instantly.

But one day, you look back…

And realize you’ve built something that matters.

You got this,

~ Cody "Graduation" Burch

P.S. Whenever you're ready, here's how I can help you build an email-based laidback business:

The Laidback Business Bulletin