Over the last few years, I've developed a bit of a reputation as a "laid-back" business owner.

It's true. I try not to get too worked up about stuff.

This summer, I helped someone with a $600K+ launch.

A coaching member had a $32K enrollment on a new offer.

My own business is going pretty well, too.

But even if a launch underperforms... It's just numbers and math.

I'm pretty emotionless about it all.

But it wasn't always this way.

~ 3 years ago, I was hustling to build everything back after getting fired from my j.o.b.

I was on Zoom so much that I bought blue blocker shades to stop the headaches.

I thought about business 24/7. I was restless.

But as the pieces started falling into place, I got much calmer.

The "fight or flight" response subsided.

My EFH (effective hourly rate) climbed: every hour I put into my system yielded higher revenue.

When something worked, I poured more energy into it.

Now, 3 years later, I've got everything pretty dialed in.

My offers sell well and get great results for my clients.

My email list grows automatically with a machine I set up years ago.

And the majority of my monthly revenue is recurring via coaching, cohorts, and memberships.

I can only imagine where I'll be in three more years.

I'm just running the playbook.

Wanna see how it works?

​I'm hosting a workshop on Tuesday at 1pm MST and you're invited.​

Should be a blast.

See you there,

~ Cody

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