I help people build a laidback online business powered by their stories so they can truly experience life.
avoiding my reflection
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We survived another week on the road... Me, my wife, and 3 teenage boys crammed into our travel trailer for one final summer adventure. We went white water rafting, soaked in the hot springs, and enjoyed quality family time. But there's one thing I didn't do... Look in the mirror. It wasn't intentional. There's a super tiny bathroom with a small mirror and... It just didn't happen. By the time I got home today, I realized what six nights in a camper can do to a man. I'm looking forward to a proper shower (without having to duck) and a shave. For years, I never looked in the mirror of my business, either. I ignored rising lead costs, credit card balances, and important business metrics. My spending was out of control, and my profits suffered. I needed accountability. About a year ago, I started a paid newsletter called "The Blueprint". Each Sunday, I record a private podcast and send a behind-the-scenes newsletter. It helps ~175 subscribers demystify what really goes on behind the scenes of my 1-person business. But it helps me to stay accountable. Why? I update my key metrics (ad spend, list growth, membership numbers, MRR, etc.) And I provide in-depth analysis on what I'm doing and why. It's a win-win. Subscribers get a peek behind the curtain. And I get to critically analyze the health of my business. Every Sunday. Here are the metrics I recommend familiarizing yourself with:
Sure, we could go off the deep end with dashboards... But that's enough to get started. (Wanna see my numbers? Join The Blueprint here and get access to all 58 issues.) Track what matters. Grow accordingly. You got this, ~ Cody "Start With The Man In the Mirror" Burch P.S. Automating your list-building is a cornerstone of building a laidback online business. Need some help?
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Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade...
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...