If you have an "expert business" (course, coaching, membership, consulting)...

One of your key functions is to collapse time for your clients.

Help them avoid the foibles and missteps you've taken on your journey.

Help them do more in less time.

And every advancement in technology (from Encyclopedias -> CD-ROM -> Google -> AI) gives us the opportunity to collapse time even further.

Here's Seth Godin's thoughts from today (my emphasis added)

Plato was sure that the invention of handwriting would destroy memory, and I’m confident there were scribes who thought that the Gutenberg press was the end of civilization. Yet, all around us, there are writers who use spell check, guitarists who use electronic pitch tuners, and photographers who use digital cameras.

Productivity is outcome-focused. When we create more value in less time, the consumer comes out ahead (that’s why it’s called “value.”)

And so people don’t mind driving on streets that were paved by machine instead of by hand, or driving instead of walking. They eat in fancy restaurants that have freezers and write on paper with a pen, not a quill.

In the end, productivity wins.

Help your clients get better results with less effort, and you'll win.

Free up their time and energy to focus on new hobbies, spend time with loved ones, or take a nap.

You got this,

~ Cody

P.S. Whenever you're ready, here's how I can help you build your laidback business this summer

• Got a marketing to-do list and feeling stuck? I can help three more people this month with their implementation. Reply with "STUCK" in the subject line, and I'll get you the details.
• Email School is closed, but you can join the waitlist here for a free gift while you wait.
• I'm putting the finishing touches on an event later this month. I'm calling it "List Builder Land," and it'll help you automate your list growth while you go do something fun. Details soon.

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