15 DAYS AGO • 1 MIN READ

Breakthrough.

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The Laidback Business Bulletin

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Last month, I hosted a meetup for my coaching group to plan out the rest of their year.

We had a huge breakthrough just before lunch.

One member runs a non-profit focused on helping newly married couples.

After an hour or so of brainstorming, the light bulb went off:

A marriage summit.

Summits are great for building your list, authority, and scaling.

We excitedly mapped it out on a whiteboard, then sat back in our chairs to admire our handiwork.

Another member observed our entire interaction and said,

"I'm sorry, am I being arrogant to think that I shouldn't host a summit??"

Her business is totally different, so no, she shouldn't host a summit.

At least not now.

She let out a sigh of relief and got back to focusing on her plan.

Here's what I've learned over the years: everything works.

Summits work. E-books work. Live events work. Evergreen webinars work. Low ticket works. High ticket works.

The magic, then, isn't about mining for one perfect idea...

It's about finding + executing the right plan for you.

The right strategy applied at the wrong time is the wrong strategy.

And if you'd like my help mapping out the right plan for you, I'm opening up three spots on my coaching roster.

Just reply with "coaching" in the subject line and I'll get you the details.

Talk soon,

~ Cody

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇