Last night, millions of couples around the world went out for a fancy Valentine's dinner.

And what do you order when it's your big night out?

Maybe a steak?

Perhaps caviar?

Or ocean cockroach lobster?

Prepared well, lobster is flaky, buttery, and delicious.

But did you know it used to be peasant food?

It was so abundant that it washed up in droves on the shores of New England.

Before modern refrigeration, it was used as fertilizer for crops, pig slop, and even fed to prisoners.

Until one day, someone figured out how to uplevel the whole experience (with a nod to trains and refrigeration).

Now?

Adding a side of lobster to your entree will set you back $30-50 bucks.

It's the greatest glow-up in history.

That story is a great reminder of what's possible when you upgrade your offer.

Right now, you may have the best offer in the world, but people don't know what to do with it.

So they boil it until it's inedible and then feed it to their livestock.

No respect. Probably couldn't give it away.

Instead, let's steam it, add a huge slab of butter, and serve it up on a silver platter.

That's what we're doing inside the Upgrade My Offer Bootcamp.

It's a live, 3-session workshop happening in about a week.

I'll help you dial in your model (how you create transformation), your offer (how you package it), and even send out some buyer signals to see who on your list is ready to buy it right now.

It'll be a blast.

​Click here to register your seat, and I'll see you there,​

~ Cody "Slab of Butter" Burch

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