On Sunday, I'm taking the boys on our first ski trip of the year, and I just checked the snow reports.

I don't follow the weather much, but I know one thing about Colorado snow:

What falls at the top determines what flows everywhere else the rest of the year.

I've gone rafting in Pagosa Springs in April.

I've gone fishing in Deckers in June.

And I've hiked every waterfall within an hour's drive of my house.

The more snow in the winter = more water in the summer.

Which got me thinking this week about the "headwaters" of our business: our offer.

If our offer is clear, it's easier to sell, market, and promote.

If our offer is weak, everything gets harder.

We second-guess every post and email.

We pull punches with our content and promotions.

Most people struggle to fix the downstream problems: funnels, ads, automations, etc.

But the real leverage point is higher up the mountain.

Fix your offer, and everything flows.

That's why I decided to host the "Upgrade My Offer" Bootcamp again, later this month.

I'm still working out the registration page details.

When it's ready, I'll send it to you.

Talk soon,

~ Cody "Go to the source" Burch

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