I help people build a laidback online business powered by their stories so they can truly experience life.
Don't be an Olympian (here's why)
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Olympic divers have it all wrong. I'm sitting on the couch next to a pile of post-vacation laundry, watching the Olympics. The Chinese Women's team is dominating. It's incredible. Perfect prep, form, and execution. As they enter the water like an arrow, they barely make a ripple. My kids did some diving last weekend, too. We were at Glenwood Hot Springs, where there was a diving board 4 feet above the water. My boys, unlike these professionals, wanted to make as HUGE of a splash as possible. Bonus points if you could soak the lifeguard. When it comes to growing our business, I want you to think of my teenage sons cannonballing into the deep end, trying to create the highest geyser possible. Maximum water displacement. Maximum vertical height. Maximum attention. Impossible to ignore. One of the roles I see people hesitate to embrace is the role of "marketer." I don't care if you're an artist, freelancer, painter, pianist, systems analyst, coach, consultant... whatever. If you have a program that creates an outcome for the people you want to help... You have a duty... An obligation... To make as big of a splash as possible. Get attention. Build an audience. Create a promo plan. Execute the campaign. Get maximum attention so people will notice you and join your movement. Be a cannonball. Not a Gold Medal diver. You got this. ~ Cody "Make a Splash" Burch P.S. Want some help planning a big, noisy promotion so you make more sales? Reply with "SPLASH" in the subject line, and I'll help you out. |
Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade...
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...