Ah, The Eternal City.

Today, my wife, my parents, and I landed in Rome.

We tossed and turned on the airplane and no one got any sleep.

So today was fueled by espresso and adrenaline to get through the day.

We saw the Spanish Steps, Trevi Fountain, Pantheon, and Piazza Navona all before dinner.

As we were wearily walking back to the hotel from a delicious (early) pasta feast, it started to rain.

My wife was prepared; she slipped on her black North Face rain jacket.

The rest of us were not.

I packed a rain jacket, but it was in the hotel.

So we pulled up our collars and scurried back towards the hotel.

As we crossed over the Tiber River, a sales guy tried to sell us umbrellas.

It wasn't raining that hard, and we declined.

But it got me thinking about the best way to sell umbrellas.

Step 1 - wait till it rains.

Step 2 - find people soaking wet.

Step 3 - sell them an umbrella.

You don't have to be a good salesperson.

Find someone in need and sell them the solution.

Once you find a market hungry for relief, and you can help them...

Sell it to them and watch your business grow.

Simple.

You got this,

~ Cody "A Little Soaked" Burch

P.S. Whenever you're ready, here are 4 more ways I can help you grow a laidback online business:

1. Never run out of story ideas again with The Morning Story Podcast. Just listen here.
2. Join over 704 other list-building enthusiasts in my free group, List Builder Lab.
3. See what really happens behind the scenes of my lean digital business with The Blueprint ($7/mo).
4. Powerfully tell your stories so you make more sales in my Story Magnet Workshop ($27)

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