Inbox Insider #41 - November 9th, 2025

Welcome to Issue #41 of "Inbox Insiders": Your Email List-Building Backstage Pass

In this issue:

1. By the Numbers: What worked and what didn't
2. Deep Dive: My $5 Experiment

Welcome to Issue #41

"Inbox Insider" is my Sunday newsletter sharing the behind-the-scenes of what I'm doing to grow my email list to 100,000.

I share what works, what doesn't, and how I'm growing.

Thanks for reading.

Let's dive in:

By The Numbers:

My Email List

• Total Subscribers: 14,455 (last week: 14,430)
• 5* Subscribers (engaged in the last 30 days): 9,397 (last week: 9,495)

My Ad Account - Lead Magnets:

• Ad Spend: $385 (last week: $385)
• Gross Leads from FB: 211 (last week: 205)
• Cost per lead: $1.82 (last week: $1.87)

Instagram (@emailschool): Started Feb 1st

• Total Subscribers: 549 (+5 this week)

​Email School (Email-Focused Membership):

1. Paying Members: 241 (-2 from last week)
2. Monthly Recurring Revenue: $4,852 (-$39/mo from last week)

Other Audiences:

• ​LinkedIn Newsletter: (173 subscribers; +1 this week)
• ​YouTube: 772 (+5 this week)
• Featured Video: How I Segment My Email List (Without Tag Overload)​

Deep Dive: The $5 Experiment

Happy Anniversary

Email School is 1 year old.

It launched on November 5th, the night of the last US Presidential Election (not intentional).

It's been a big success in every measure.

• 256 Active members
• 123 that have canceled (thanks for checking it out!)
• 1 Banned (long story)
• $57,343 in revenue

We've laughed.

We've cried.

We've sent emails.

How it Grows

The main way it grows is during a specific promotional window.

• Founding member launch (lock in the lowest price if you joined during the first 3 days)
• Price hike campaigns
• Waitlists

And so on.

If you've read this newsletter for any period of time, you know that only 2-3 people per month will jump in if I'm not in a promo window.

Makes sense.

If the price and deliverables remain the same today and tomorrow, there is no reason to buy today other than personal urgency.

Skool Tiers

Skool (where I host Email School) now has a tiers feature.

So I created a lower-priced, $5 per month Tier.

I toiled for weeks over what I would include for just $5/mo.

Then, it hit me.

What's the smallest, most meaningful outcome I can confidently create in my Email Membership?

Not theory.

A meaningful, tangible, credible outcome.

Here's what's in it: https://www.skool.com/cody/plans​

I took one of my best-selling workshops and CustomGPTs on how to write a Welcome Series.

I knew it was the right move when every fiber of my being pushed back at the idea.

It felt too generous.

It felt ludicrous.

So, I did it.

Early Results

Email School is now just $5/mo to join.

Since I announced the $5/mo plan, 6 have joined at that level.

1 joined the mid level ($49/mo).

1 joined the annual ($390/yr).

My hope is that I lower the barrier to entry to inches above the floor, and it becomes a no-brainer to get in.

Pay me $5.

Let my CustomGPT write your Welcome Series.

Sounds like a good deal.

Then...

When you need more support, pay to upgrade to the appropriate level.

Will It Work?

No idea.

That's why I'm positioning it as an experiment.

I love the sound of "I'll write your Welcome Series for $5."

Hope it catches on.

I'll report back.

Thanks for reading,

~ Cody

P.S. I would be remiss if I didn't just ask you to join Email School at this point.

C'mon, it's only $5.

Details here: https://www.skool.com/cody/about​

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