Inbox Insider #23 - July 6, 2025

Welcome to Issue #23 of "Inbox Insiders": Your Email List-Building Backstage Pass

In this issue:

1. By the Numbers: What worked and what didn't
2. Deep Dive: I'm streaking
3. Up Next: What I'm working on this week

Welcome to Issue #23

"Inbox Insider" is my Sunday newsletter sharing the behind-the-scenes of what I'm doing to grow my email list to 100,000.

I share what works, what doesn't, and how I'm growing.

Thanks for reading.

Let's dive in:

By The Numbers:

My Email List

• Total Subscribers: 14,577 (last week: 14,474)
• Added last week (net): 140 (last week: 160)
• 5* Subscribers (engaged in the last 30 days): 8,938 (last week: 9,372)
• Assessment: Not sure why the # of active subs dropped? Vacation? Holiday? 🤷‍♀️

My Ad Account - Lead Magnets:

• Ad Spend: $454 (last week: $454)
• Gross Leads from FB: 302 (last week: 339)
• Cost per lead: $1.51 (last week: $1.34)

Instagram (@emailschool): Started Feb 1st

• Total Subscribers: 453 (+3 this week)

​Email School (Email-Focused Membership):

1. Paying Members: 230 (+4 from last week)
2. Monthly Recurring Revenue: $4,230 (+$128/mo from last week)
3. In trial: 12
4. Trial conversions: 44.44%
5. Assessment: I ran a free trial last week, and 20 people signed up.

Other Audiences:

• ​LinkedIn Newsletter: (156 subscribers; +2 this week)
• ​Threads: 24 followers (+0 this week)
• ​YouTube: 658 (+1 this week)
• Assessment: I don't know how much longer I'll keep posting these bullet points b/c I don't post on social.

Deep Dive: I'm Streaking.

DRINKING POND WATER

My wife is a luxury event planner.

From 2016-2020 she ran events for a guy named Nic.

They were high-end events in the swankiest hotels.

I'm talking white glove service, concierge, black car from the airport...nice.

Part of the experience was the gift box neatly placed at a 90-degree angle for each attendee.

These weren't your cheap, flimsy shoeboxes, nosiree.

They were thick, black, velvety boxes with a magnetic closure.

Inside:

• Autographed copies of his book
• Fancy socks
• Event workbook
• Moleskin journal
• Pens
• Snacks
• And a packet of pond water

Ok, it wasn't pond water.

It was a drink I'd only heard of on Tim Ferriss' podcasts: Athletic Greens.

(Now it's called AG1).

Nic knew the owner of the company, and we always had more than we needed for guests...

So I tried some and I liked it, but it was really expensive: about $80/mo for 30 servings

Fast forward to 2018, and I met the owner of AG1 at an entrepreneur event.

He convinced me the supplement was worth the investment, gave me a few more samples, and I signed up.

And now, 7 years later, every morning had started with a scoop of AG1.

I haven't missed a day.

It's my longest-running daily streak.

APPLE WATCH SLAVE

Do you have an Apple Watch?

Do you try to "close your rings" every day?

I did.

For years.

Until last summer, when I was in Fiji for a business event.

I closed my rings while I was there, but I missed a day on the way back.

I left on Thursday and arrived home on a Saturday.

I time-travelled through Friday while in the air.

I was powerless.

The Apple Watch streak was broken (and honestly, I like the freedom b/c I'm in the best shape of my life now, and I don't worry about closing my rings anymore).

THE EMAIL DARE

During my wife's event management with Nic, I joined his marketing membership.

There, I met a guy named Kennedy who had an email marketing membership.

This was during my "buy everything and join everything" era, so naturally, I signed up.

At the time, I emailed my list sporadically with mixed results.

In the membership, they "dared" us to send a daily email.

I'm always down for a challenge, so I signed on.

It was simple: every day, send an email and post your subject line in a shared spreadsheet.

11 of us signed on.

A few never got started.

A few dropped after a few days.

I was the only one who mailed every day that month (October 2021).

"Cool....so that's when you started sending a daily email right? RIGHT?"

No.

November and December were back to normal.

I mustered my courage in January 2022 and haven't looked back.

Yes, I've sent a daily email for 1,282 days in a row.

And I don't plan on stopping.

OTHER ODD DAILY STREAKS

1. I started a podcast called "The Morning Story" and ran it daily from January to June 2024. 7 days a week. Once I had proven my point that you would never run out of stories again, I stopped.
2. Daily Telegram. In Sept 2023, I created a group coaching program called "The Accelerator" (now called "The Launchpad"). I wrapped up the group cohort and glanced at the Zoom chat. Everyone was asking, "What happens to the Daily Telegram?" I had no idea it was that important. So, I kept it going. Every morning around 7:00 am local time, I record a 5-minute mindset audio. The streak lives on now, almost 2 years later.
3. Daily Email Thread. When I launched Email School in November 2024, I wanted a simple way for people to connect and share their emails. So every night, around 10 pm local time, I create a new post in Email School with a 4-line poem (don't ask 🤣 ) and a place for people to share their email in the comments. Some posts have hundreds of comments!

THE POWER OF A DAILY HABIT

There's just something about going daily.

Every day, I don't have to ask myself, "Is today the day that I have to send an email?"

If it's a day ending in "Y", then that's what I do.

A daily Telegram at 7:00 am to my business mentorship membership.

Athletic Greens (AG1) after my workout at 8:30 am.

A daily email in the afternoon to my whole list.

A daily post in Email School at 10 pm.

Every day...

...unless I'm flying while crossing the International Date Line.

Thanks for reading.

~ Cody "Streaker" Burch

What's Next:

1. Got a marketing to-do list and want some help? I have 1 more spot for my July "Fast Lane Funnel" Implementation session. Just reply and say "JULY" and I'll get you the dates.
2. Enrollment in Email School is closed, but you can join the waitlist by clicking here.

Thanks for reading this issue of "Inbox Insiders."

See you next week,

~ Cody

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