Inbox Insider #25 - July 20, 2025

Welcome to Issue #25 of "Inbox Insiders": Your Email List-Building Backstage Pass

In this issue:

1. By the Numbers: What worked and what didn't
2. Deep Dive: A New Level
3. Up Next: What I'm working on this week

Welcome to Issue #25

"Inbox Insider" is my Sunday newsletter sharing the behind-the-scenes of what I'm doing to grow my email list to 100,000.

I share what works, what doesn't, and how I'm growing.

Thanks for reading.

Let's dive in:

By The Numbers:

My Email List

• Total Subscribers: 14,797 (last week: 14,659)
• Added last week (net): 170 (last week: 120)
• 5* Subscribers (engaged in the last 30 days): 9,583 (last week: 9,418)

My Ad Account - Lead Magnets:

• Ad Spend: $454 (last week: $454)
• Gross Leads from FB: 294 (last week: 313)
• Cost per lead: $1.55 (last week: $1.45)

Instagram (@emailschool): Started Feb 1st

• Total Subscribers: 458 (-1 this week)

​Email School (Email-Focused Membership):

1. Paying Members: 234 (-2 from last week)
2. Monthly Recurring Revenue: $4,367 (-$31/mo from last week)

Other Audiences:

• ​LinkedIn Newsletter: (160 subscribers; +1 this week)
• ​YouTube: 659 (+3 this week)

Deep Dive: A New Level

PACK YOUR BAGS

I spent the last week in Cabo with the family.

I was there on work duty (annual conference for Taki Moore's "BlackBelt" coaching program).

And decided to bring the fam with me.

I worked while they hung out by the pool, checking items off their bucket list:

• They flew first class for the first time
• They ate pizza in the pool (they had a swim-up pool bar)
• They were offered illegal substances every 20 yards on the beach 😆

Every time I go to an event, I come with one intention.

I pick one issue, problem, or hypothesis and focus on getting it sorted before I leave.

Sometimes it happens in the hallway on Day 1. Sometimes, a breakout session. Sometimes, at dinner with a friend.

I call this my "pack your bags" moment.

Meaning: if all I got done at this event was clarity on one thing... I could pack my bags and leave and the trip would be worth it.

MY HYPOTHESIS

In June and July, I rolled out a new done-with-you offer and sold 14 spots without much effort.

Which got me thinking...

People still struggle with something I'm good at:

• FB Ads
• Email Marketing
• Offer Strategy

So, I started to mull over the idea of a new level of my Laidback Coaching Program.

Some kind of "Pro," "Plus," or "Inner Circle" version.

But that's about as far as I got.

My one intention then became, "Figure out a higher-level coaching offer for people who are more advanced, want some help, and are willing to pay for it."

FINDING MY MOMENT

When we got to the hotel in Mexico, I saw a familiar face in the check-in line: my biz bestie Toni and her husband Michael.

I've known Toni for ages, and she was one of the people I reached out to when I got fired 2.5 years back.

She's super smart and supportive, and greeted me and my family with the warmest hug of our lives.

Luckily (for me), neither one of our rooms were ready yet, so we had time to catch up in the lobby.

I shared my intention with her, and we worked out a bit of the details.

If I dropped a lump of clay on the table, she helped it start to take shape.

Later that night, I got a video in my messages from Taki, the leader of the group.

He had been chatting with Toni and said he'd love to help me work out the details of my problem.

The next night, at dinner, I got a tap on the shoulder to go chat with Taki.

The lump of clay now had shape, and Taki helped add some features.

SERENDIPITY

I couldn't help but think if we hadn't gotten to that hotel at that time...

And our rooms weren't ready...

Then I would have missed the moment with Toni and Taki which helped solve my problem.

Bonus lesson: put yourself in rooms with people who are smarter than you and can help you move forward.

WHAT NOW

Well...

I have an offer to finish.

Current thoughts:

• Name it "Ads and Emails Coaching" (or "Advisory")
• Open up 5 founding member spots
• Charge $2,500/mo eventually, but $2k/mo for the first 5.
• This ^ keeps it cheaper than agency work, but just as effective
• Emphasize systems (get ads setup, lead magnet made, welcome series written)
• ...and follow-up (help them make sales with these systems that far exceed the fee)

Does it need work? Yep!

Do I think people will buy it? 🤷‍♂️

Will it be useful to those lucky 5? Yep!

Do you want it? If this new service sounds useful to you, reply to this email with SERENDIPITY in the subject line and I'll get you the details.

Thanks for reading,

~ Cody "New Offer" Burch

What's Next:

1. List Builder Land is Opening soon. Click here to get your free ticket.
2. Enrollment in Email School is closed, but you can join the waitlist by clicking here.

Thanks for reading this issue of "Inbox Insiders."

See you next week,

~ Cody