I try to avoid coaching tropes as much as possible.

You know the ones:

"You can't pour from an empty cup..."

"Your mess is your message..."

"Old keys won't unlock new doors..."

Eye roll...

My least favorite, though, has to be "It's a numbers game."

This is a popular consolation when a marketing campaign flops.

It's actually not a numbers game.

I'll prove it.

2 years + 4 months ago, I lost my job right before Christmas.

I was devastated.

After the fog cleared, I told my wife, Christy (who is also a world-class event planner), to book me a hotel.

I was going to host an event.

"What will you teach?" She asked.

Fair question.

"I don't know yet! Book me a hotel (please!)"

A few months later, I had 12 brave people in a boutique hotel in Colorado Springs learning my list-building and launching methods.

Now...

Did I think I needed more people than 12?

Sure.

But what happened next is the stuff of legend.

As the event wound down, I introduced an $8,500 coaching offer to my 12 attendees.

When we collected the sign-up sheets at the end, I counted them over and over again.

1...2...3...4...5...6...7......8........9!!

9 people accepted the offer.

75% of the attendees.

I was blown away.

That's when I realized it's not about "having big numbers"...

It's about "having the right people."

This week, I was chatting with a client who shared that she made over six figures last year.

Her email list size?

390 people.

Objectively, a small list.

But her list is jammed full of the right people.

Big difference.

So if you think you need a big list to have a great business...

You don't.

You just need the right people.

You got this,

~ Cody

P.S. Next week I'm hosting a free event to help you build your list with the right people.

​Click here to register. ​

We start Monday.

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