Twelve months ago, my wife and I were on a bucket list trip to Italy with my parents.

A few weeks later, we took the kids to Orlando to celebrate the end of the school year.

...and then I hosted a 2-day event in Colorado Springs.

Italy AND Orlando AND a live event.

One time, I launched another 8-week cohort halfway through an existing cohort.

One time, I custom-designed some t-shirts and gave them away as a fast-acting bonus.

...made a theme-park inspired list-building event

...started a daily storytelling podcast (and published 185 days in a row)

...kicked off my Coffee with Cody chats with a synchronized sip and toast to our success.

Some ideas are quirky.

Some are outright dumb.

But they are uniquely me.

I no longer decide between vacations ("What if we did both?)

Or if we take the kids with us on a business trip.

Or if I want a corny custom canvas sign in my office.

​Or if I want to make my best-selling list-building event free.​

You can just do stuff.

You don't have to ask for permission.

Take the trip.

Buy the good eggs.

Add a fun bonus to your launch.

Double your prices.

Cut your prices in half.

Host a live event.

Use the fancy silverware.

Eat over the sink.

You're an adult.

You can just.... do stuff.

If you've been waiting for a sign, this is it.

Do what you want.

It's why we started our businesses in the first place.

You got this,

~ Cody "Just Do Stuff" Burch

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