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A few years ago, I brought a handful of entrepreneurs to my hometown of Colorado Springs for a live event. I taught the only 2 things I'd mastered over the years at the time:
So I called it "List Build & Launch." Not very creative, but hey, clear is better than clever, right? I spent 2.5 days pouring out my best stuff, and when the dust settled, I asked them what their favorite part was. It was not what I expected. It had nothing to do with list building or launching. It was this obscure little throwaway framework from Day 1 before lunch. Something I'd made up on the fly. Something I thought might be filler before a lunch break. Something I snuck into the workbook moments before going to print. But it was their favorite part of the whole event. I called it "The Hourglass," and it was a simple way to organize their entire business on 1 page. I'm hosting a workshop on it next week where I'll give you the whole system. I tried to get the registration page live today, but I was having too much fun working with clients in my new Workshop Accelerator. But your patience will be rewarded! I'll have a special low price for the first 20 people who jump in tomorrow. The subject line will be "[Workshop] The Hourglass," and it'll go out in the afternoon. So keep your eye on your inbox for the super-early-bird-action-taker special price. Talk tomorrow, ~ Cody |
Join over 13,037 subscribers here 👇