We're on Day 3/4 of our trip to Rome.

I'm kinda starting to get a feel for the place, and we leave tomorrow.

Today began at the Vatican Museums.

The first room in the first exhibit in the first building took our breath away.

Beautiful artwork adorned every square inch of the room.

Everyone instinctively reached for their phones.

The next room was even more beautiful than the first.

The third room? Even better!

But...

The Vatican Museum houses over 70,000 artifacts, paintings, and exhibits across 54 galleries (I know because I looked it up).

Honestly? After a while, they all blended together.

I kept my camera/phone in my pocket and started looking for the exit.

After a quick lunch, we headed to the Villa Borghese across town.

This is a much smaller museum.

We spent 90% less time there than in the Vatican, and you know what?

It was much better.

There were only 6 key sculptures spread over the same number of rooms.

We were in and out in about 30 minutes.

Here's the thing: when you have 70,000 things going on, it's hard to make anything remarkable.

One of my mottos in my membership and mastermind is: "Do less, but better."

You don't need a lot of products to be successful.

You also don't need:

• A billion blog posts
• A ton of social posts
• A big bag of lead magnets
• 2 dozen ad sets

Focus on the quality of your marketing assets (offers, bonuses, sales pages, upsells, client experience)...

Not the number of marketing assets.

To really win, you need less (but better) stuff.

You got this,

~ Cody "Sistine Chapel Was Pretty Cool, Though" Burch

P.S. Whenever you're ready, here are 4 more ways I can help you grow a laidback online business:

1. Never run out of story ideas again with The Morning Story Podcast. Just listen here.
2. Join over 711 other list-building enthusiasts in my free group, List Builder Lab.
3. See what really happens behind the scenes of my lean digital business with The Blueprint ($7/mo).
4. Powerfully tell your stories so you make more sales in my Story Magnet Workshop ($27)

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