ABOUT 15 HOURS AGO • 1 MIN READ

Why I'm emailing you at 5:23 p.m. on Friday

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The Laidback Business Bulletin

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Wanna know why I'm sending tonight's email at 5:23 pm (Colorado time)?

Is there some strategy?

Some mind-melting insider hack, trick, or shortcut?

Are inboxes less crowded at 5:23 pm?

Nope...

None of the above.

I sent today's email at that time because that's when I was able to.

I used to worry about the perfect way to do business-growing tasks.

I read long articles about the optimal time to email or post.

I attended seminars on the best time of day to drop a new YouTube video.

I gobbled up all the information I could on the best way to do stuff.

And then never did any of it.

I didn't post, write, upload or publish.

If it wasn't going to be perfect, I wasn't gonna do it.

Huge mistake.

Now, I'd rather move forward imperfectly.

I'll upload when I'm ready. I'll email when I'm ready. I'll post when I'm ready.

It's imperfect, but it's done.

Do something imperfect this weekend and let me know how it works for you.

You got this,

~ Cody "Imperfectly Posted" Burch

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇