I saw the weirdest movie last night.

Still thinking about it today.

It was a documentary by comedian Nathan Fielder about the Theranos founder Elizabeth Holmes.

The subjects (Liz and her husband) invited Nathan to live with them a few weeks before she started her prison sentence for fraud.

It was so much access to their private lives that it was hard to believe my eyes.

Most documentaries are just a commercial for how awesome someone is (cough cough, Taylor Swift, cough cough)

Hard to know who to trust anymore.

That's why I love this trust-building cycle in business:

1. Do something interesting
2. Share it with your audience via a workshop
3. Help them install your thing with a higher-ticket offer

...all while sharing the ups and downs of your experience.

For example: I've been using workshops to sell high-ticket for years.

I've sold VIP days, coaching, and cohorts via workshops.

Doesn't even matter if the workshop is free or paid

• I enrolled 8 new clients with a paid workshop in July, and
• I enrolled 6 new clients a few weeks ago with a free workshop

So, now that I've done it (Part 1 of my 3-part plan), I'm going to show you how to do it via a workshop (Part 2).

I'm hosting a new workshop called Premium Offer Workshop on Wednesday at 12pm MDT.

I'll even give you an AI tool that'll help you create and sell it.

It's happening inside my Workshop Revolution Group.

If you're a member, your ticket (+ the replay) is already included.

​If you're not a member yet, you can get that squared away here.​

See you soon,

~ Cody "You Can See Everything" Burch