Inbox Insider #37 - October 12th, 2025

Welcome to Issue #37 of "Inbox Insiders": Your Email List-Building Backstage Pass

In this issue:

1. By the Numbers: What worked and what didn't
2. Deep Dive: Showing > Teaching
3. Up Next: What I'm working on this week

Welcome to Issue #37

"Inbox Insider" is my Sunday newsletter sharing the behind-the-scenes of what I'm doing to grow my email list to 100,000.

I share what works, what doesn't, and how I'm growing.

Thanks for reading.

Let's dive in:

By The Numbers:

My Email List

• Total Subscribers: 14,3434 (last week: 14,465)
• Added last week (net): Added 180 but cleansed 180, so net 0 (the purge continues)
• 5* Subscribers (engaged in the last 30 days): 9,742 (last week: 9,475)
• Assessment: I'm adding about as many people as I'm losing at the moment. 🤔

My Ad Account - Lead Magnets:

• Ad Spend: $385 (last week: $385)
• Gross Leads from FB: 205 (last week: 200)
• Cost per lead: $1.88 (last week: $1.92)

Instagram (@emailschool): Started Feb 1st

• Total Subscribers: 536 (+5 this week)

​Email School (Email-Focused Membership):

1. Paying Members: 246 (-6 from last week)
2. Monthly Recurring Revenue: $5,005 (-$174/mo from last week)

Other Audiences:

• ​LinkedIn Newsletter: (168 subscribers; +0 this week)
• ​YouTube: 757 (+3 this week)
• New YouTube Video: How I Cut Support Emails to Zero With 3 Simple Automations​

Deep Dive: Showing > Teaching

I had a really good idea.

I'm no stranger to good ideas...

But this is a good one.

I'm 3 weeks into teaching my 8-week "Growth Engine Accelerator" Cohort, and it's going awesome.

I mean, look at the engagement in the Skool group:

For the uninitiated, here's how I'm delivering The Accelerator:

1. It's a course with short videos (most are 3-5 mins)
2. There's a companion workbook with GPT prompts
3. We do a weekly office hours Q&A
4. I post a daily Telegram audio coaching message

It's a Course + Coaching + Calendar (8 Weeks) + Cody.

I love delivering it.

People love going through it.

It's my favorite model of delivery.

About that good idea 💡:

In The Accelerator, I'm helping them fill their back-end offer (what I call an "Anchor Offer") with a short, paid workshop (what I call a "Bankshot Offer").

Super specific, binary promise.

Either they host a workshop or they don't.

This is my go-to method for filling up memberships, coaching, and even DFY work.

And...it's exactly how I filled this cohort with 15 humans.

As I was putting together the training modules, I got an idea.

I can teach you how to do it...

Which would be great.

I'm a great teacher.

Or...

I could show you how to do it.

🤯

I checked my calendar, and I have a spot open for this upcoming Thursday.

I went into the archives of my training and decided to teach my favorite topic: Storytelling.

The last time I taught Storytelling was in person in Colorado Springs.

I'm taking the best bits of that 2.5-day event and teaching it in a 90-minute workshop.

​You can register here if you wanna come.​

• I set the whole funnel up like I want them to set it up
• I recorded the whole process and added it to the course portal
• I created a 100% discount coupon so they could buy it and see the full experience
• And I'm documenting the whole promo process

No matter how good a teacher you are...

People will always learn more by doing it with you.

Think about it.

You can watch a cooking video on YouTube, or you could take a cooking class with a pro.

They'd demo the dish, then help you cook it.

⬆️ Understanding

⬆️ Joy

⬆️ Implementation

So, when you can...

Show. Don't teach.

Thanks for reading.

~ Cody

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