The Laidback Business Bulletin
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"Who are you talking to???" My wife had a concerned look on her face as I carried on a conversation with a friendly female. We were out walking the dog when I grabbed my phone and started chatting... "Her name is 'Sol'," I replied. "She's ChatGPT." I was asking 'Sol' something about our dog and instantly got the answer I needed. It's weird. In a world where 100% of the people we know have access to 100% of the information available...how do we stand out? In an overly AI-generated universe... what's the antidote to a robotic virus? Simple: our stories. Stories of who we are, where we've been, and who we're becoming. To prove my point, I just asked ChatGPT to tell me a story: A few years back, a guy named Ben opened a tiny coffee shop tucked between a vape store and a tax prep office. He didn’t have much—just a couple of tables, a decent espresso machine, and a dream of building something that didn’t require him to work 80 hours a week. He struggled (blah blah blah), then he got better (blah blah blah), happily ever after. Not only is it boring... It's made up. That's why our stories matter. Storytelling is the cornerstone of my daily email strategy. Next week, I'm hosting a workshop on how you can fuel your marketing and messaging with a story-first strategy. I'll share my entire system so you leave with the confidence and clarity you need to tell your stories powerfully. I'll send you the registration link as soon as it's ready. (Hopefully tomorrow). Talk soon, ~ Cody ​ ​ ​ ​ |
The Laidback Business Bulletin
Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇