I help people build a laidback online business powered by their stories so they can truly experience life.
All people care about.
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Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade their standing in the world? A great hook will sell more of your product than a laundry list of deliverables. Get the hook right and the rest is easy. You got this, ~ Cody P.S. I just set up the registration system for my new mini-workshop on how I use a simple, low-ticket paid bootcamp to sell a leveraged group coaching offer (<-- that's the hook, by the way). Once I finish testing it, I'll send you the link. |
Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...
Last week I shuttled my kids up to the Outlet Mall to do some back-to-school shopping. I also needed to pick up some gear for a Canadian hiking trip in a few weeks. There are only 2 outdoorsy shops, and I went to both. The first, a higher-end Swedish brand, never noticed me when I entered the store. 2 young clerks chatted away about their favorite ski spots while I poked around the racks of zip-off pants and rain jackets. I didn't find what I was looking for and left after a few minutes. At...