4 MONTHS AGO • 1 MIN READ

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The Laidback Business Bulletin

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Want to cut your offer creation by 95%?

Forget the # of modules in your course...

Pages in your workbook...

The timing of the coaching calls...

Doesn't matter.

(Not when people are buying, at least).

I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect.

Instead...

Nail the hook.

Meaning, "What will this offer make possible for them?"

How will it make their life better?

How will it make them money? Save them time? Upgrade their standing in the world?

A great hook will sell more of your product than a laundry list of deliverables.

Get the hook right and the rest is easy.

You got this,

~ Cody

P.S. I just set up the registration system for my new mini-workshop on how I use a simple, low-ticket paid bootcamp to sell a leveraged group coaching offer (<-- that's the hook, by the way).

Once I finish testing it, I'll send you the link.

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇