I just wrapped up a 2-day virtual intensive with my coaching members.

Yesterday, I started our session on an uncomfortable note.

Let me explain.

In a perfect, polished world of highlight reels and winning streaks...

I took a different approach: I shared the painful details of a recent launch that flopped.

I misread the market.

I priced myself too high.

The offer was bloated with too many deliverables.

Sales suffered.

I felt like a failure.

And as much as I wanted to sweep it under the rug, I stood there and delivered an honest assessment of what happened.

It was awkward and uncomfortable to share.

But today, when I asked everyone to share their top takeaway from yesterday, everyone found hope in that message.

Where I saw failure, they saw creativity.

Where I saw disappointment, they saw resilience.

Where I felt I came up short, they found courage.

Which reminded me we don't have to just share the good stuff.

People find hope in our stumbles, missteps, and scars.

It shows them we're real.

And in a pixel-perfect AI-generated world...

You showing up authentically will make all the difference.

Even if it's uncomfortable.

You got this,

~ Cody "No One Is Undefeated" Burch

P.S. Whenever you're ready, here's how I can help you build your laidback business this summer

• Got a marketing to-do list and feeling stuck? I can help three more people this month with their implementation. Reply with "STUCK" in the subject line, and I'll get you the details.
• Email School is closed, but you can join the waitlist here for a free gift while you wait.
• I'm putting the finishing touches on an event later this month. I'm calling it "List Builder Land," and it'll help you automate your list growth while you go do something fun. Details soon.

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