Quick tip for this Friday:

It's no good to have folks on your email list if they don't open, right?

It doesn't matter how good your emails are...

Or how clever your copy is...

If they don't open the email in the first place, it's a waste.

So here's my #1 trick for increasing your open rates:

Have an actual relationship with your audience.

I don't know about you, but my inbox is flooded with emails from my mechanic, my HOA, my eye doctor...

And a bunch of randos I haven't heard from all year.

Instead of the ol' "ignore-and-pounce-when-you-have-something-to-sell" strategy...

Spend time actually building a relationship with your audience so they want to hear from you.

Tell stories.

Add value.

Be consistent.

Watch your open rates rise faster than a midsummer heatwave.

You got this,

~ Cody "Be Consistent" Burch

P.S. If you're struggling to be consistent with emails and would like some help, you're in luck.

For the next few days, you can get your first 7 days in Email School completely free.

​Get started here for free.

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