I help people build a laidback online business powered by their stories so they can truly experience life.
Are your subscribers 'leaving the table'?
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Last week I shuttled my kids up to the Outlet Mall to do some back-to-school shopping. I also needed to pick up some gear for a Canadian hiking trip in a few weeks. There are only 2 outdoorsy shops, and I went to both. The first, a higher-end Swedish brand, never noticed me when I entered the store. 2 young clerks chatted away about their favorite ski spots while I poked around the racks of zip-off pants and rain jackets. I didn't find what I was looking for and left after a few minutes. At the next store, I was greeted by a friendly employee the moment I crossed the threshold. She showed me what was on sale, where to find what I was looking for, and how to get a fitting room when I was ready. 20 minutes later, I had a full bag of new purchases that I happily paid for. I see a lot of people treat their new subscribers like the first store. People show up on their list... They don't know what to do... Or how to get help... So they leave. One thing we have to do in our online businesses is to give people something to do shortly after they join our list. That's why I host live workshops every month. Think about it like this:
Activate your new subscribers with something to do so they get a quick win and understand how you can help them. Talk tomorrow, ~ Cody P.S. Without doing this, it's no wonder so many people are glum about low open rates, low buyer rates, and falling engagement, right? But it's an easy fix. Just give them a quick win. |
Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade...
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...