Last week I shuttled my kids up to the Outlet Mall to do some back-to-school shopping.

I also needed to pick up some gear for a Canadian hiking trip in a few weeks.

There are only 2 outdoorsy shops, and I went to both.

The first, a higher-end Swedish brand, never noticed me when I entered the store.

2 young clerks chatted away about their favorite ski spots while I poked around the racks of zip-off pants and rain jackets.

I didn't find what I was looking for and left after a few minutes.

At the next store, I was greeted by a friendly employee the moment I crossed the threshold.

She showed me what was on sale, where to find what I was looking for, and how to get a fitting room when I was ready.

20 minutes later, I had a full bag of new purchases that I happily paid for.

I see a lot of people treat their new subscribers like the first store.

People show up on their list...

They don't know what to do...

Or how to get help...

So they leave.

One thing we have to do in our online businesses is to give people something to do shortly after they join our list.

That's why I host live workshops every month.

Think about it like this:

• Someone joins your list
• Your welcome series shows them around
• You invite them to a live event to get more support

Activate your new subscribers with something to do so they get a quick win and understand how you can help them.

Talk tomorrow,

~ Cody

P.S. Without doing this, it's no wonder so many people are glum about low open rates, low buyer rates, and falling engagement, right?

But it's an easy fix. Just give them a quick win.

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