In January 2023, 15 months ago, I was fresh off losing my 9-5 job.

What I thought would provide stability only provided heartache.

I was really scared.

It took me a few months to get back on my feet, but by every measure, 2023 was the best of my 7+ year entrepreneurial career.

As I built back up, brick by brick, a pattern emerged.

I was stubbornly creating what I now call a "laidback online business."

...A business void of complexity, teams, overhead, expense, and restrictions.

I changed how I created offers and focused on mini-workshops and VIP days, so I had 100% control of my calendar.

I changed how I delivered programs so I was never bogged down in client fulfillment.

I changed how I marketed my offers so I never had to worry about growing my list.

I (mostly) stopped posting on social media.

I stopped going to networking events altogether.

And it worked.

Not only did I have more sales than ever before, I had something even better: free time.

Time to think.

Time to serve.

Time to strategize.

Time to start checking things off my bucket list that had been there too long.

Tomorrow, my wife and I head to Italy with my parents to celebrate their 50th wedding anniversary.

They've never been overseas.

I've only been once.

We're nervously excited.

A year ago, I was on hold with the unemployment office for an hour...

And now we're making memories with my folks because I know they won't be around forever.

So, whatever your reason for starting a business, this is a reminder to keep going.

There are people that need your help.

There are memories to be made and places to visit.

Don't stop.

You got this,

~ Cody "Gelato For Breakfast" Burch

P.S. Whenever you're ready, here are 4 more ways I can help you grow a laidback online business:

1. Never run out of story ideas again with The Morning Story Podcast. Just listen here.
2. Join over 702 other list-building enthusiasts in my free group, List Builder Lab.
3. See what really happens behind the scenes of my lean digital business with The Blueprint ($7/mo).
4. Powerfully tell your stories so you make more sales in my Story Magnet Workshop ($27)

​

​