Years ago, I was offered to work with a guy named Joe.

He was an expert in his field, and he helped solve the problem I had.

However...

The entry point was $10,000 😱

I wasn't at a place in my business where I could afford his services, so I didn't sign up.

...which meant I stayed stuck.

I tried to figure it out on my own until it got too hard, and I pivoted to something else.

I think about Joe a lot.

He may have been my linchpin to a wildly successful business.

He might have been able to make all my dreams come true.

But we'll never know, will we?

The barrier to entry was too high.

If only there were a way to greatly reduce my risk, vet the person, and build momentum...

There is.

In fact, it's the model I've used 4 times in a row to sell a $1K program.

Here's how it works:

• I host a low-ticket boot camp ($10 or $20 bucks)
• I solve an interesting problem for them, which builds trust and momentum
• I then help them solve the next problem in a cohort-based model priced around $1,000

On average, I'll have about 100 people join the boot camp, and about 30 people join the coaching cohort.

That way, I reduce the barrier to entry into my world down to about the price of a burger and fries...

Take all the risk off the table...

And only after I've built some trust and momentum do I invite people into my back-end offer.

It's so elegantly simple that I'm surprised that it works so well.

So, if you're selling something higher ticket, reduce (or eliminate) the risk from the people who'd benefit from the program.

Then, after you get them a quick, meaningful result, offer them an invite into your core program.

Repeat as necessary.

You got this,

~ Cody

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