4 MONTHS AGO • 1 MIN READ

Double heartbreak :'(

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The Laidback Business Bulletin

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Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months.

My first move was selling my time via VIP Days.

People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page.

It went well, and more people hired me every month.

I hit my ceiling in June when I hosted 12 VIP Days.

I was slammed with work and spent my days building someone else's business.

Even worse, since I charged by the day, I knew I'd start the next month back at $0.

Something had to change.

I needed more leverage, where I could do the work once and help more than one person at a time.

So, in August, I hosted a paid bootcamp to help people automate their list-building.

Then, I offered up an 8-week cohort to help people solve the rest of the laidback business puzzle.

102 joined the $20 Bootcamp.

31 carried on into the $1K follow-up offer.

It felt like a huge weight was lifted off my shoulders because I could do the work once and help a lot of people at the same time.

The key to building a laidback business is to focus on creating leverage with your offers.

Until then, you'll go round and round doing one-on-one work, which doesn't scale.

On Monday, I'm opening up registrations for a new mini workshop on how to use this exact method to create more leverage in your business.

I'll send you the link when it's ready.

Until then,

~ Cody

P.S. I've followed this same Bootcamp -> Accelerator -> Membership model 5 times in the last year which has resulted in hundreds of sales and enough leverage in my business that my monthly expenses (and then some) are covered.

It provides me with a lot of confidence and peace.

I want you to have that, too.

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Repeat as necessary.

You got this,

~ Cody

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇