I just took a break from watching the College Football Playoffs to fold the mountain of laundry on my bed.

Whites, darks, and towels all in a Pikes Peak-sized pile.

Finding a matching pair of socks would be like looking for a needle in a haystack.

So, I spent the first 10 seconds sorting all the towels.

The mountain shrank by 80%.

Next?

Hoodies and sweatpants accounted for another ~15%.

A small pile remained.

(Riveting email content, I know 😃)

I'm telling you this because this is how I do annual planning.

• Towels: big promos. Email Summit (Jan). List Builder Land (July). Upgrade My Offer Bootcamp (Feb and Sep).
• Hoodies: smaller promos. Monthly workshops and webinars.
• Socks: lead magnets and daily emails.

If your 2026 feels like a big ol' pile of laundry.

Save the socks for last.

Start with the towels.

You got this,

~ Cody

​P.S. Need some help with planning your 2026? The Revenue Roadmap Workshop is now on-demand. Click here to get instant access (no more laundry analogies, I promise 🧦 )​

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