1 DAY AGO • 1 MIN READ

he dared me to do it.

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The Laidback Business Bulletin

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Next month, I'm hosting an Email Summit to help you get better at email marketing.

I've been hunkered down over here recording the interviews.

One of the speakers is a guy named Ken who got me into Daily Emails.

I was in his email membership for a year or so, but just sat on the sidelines.

I believed that sending a daily email would help me grow my business, but I lacked the confidence to start.

As I remember it, he challenged me... no... he dared me to send a daily email.

This was back in September of '21, and the challenge dare was simple:

Send a daily email every day in the month of October.

"What's the worst that could happen?" I thought, and agreed to do it.

10 other brave souls also met the challenge.

Within 11 days, there were just 2 of us remaining.

Me and Ken.

I was the only one who finished the challenge alongside the founder of the group.

And a funny thing happened: I made more sales, got more opens, and more clicks that month.

Sure, there was a brief surge in people heading for the exit.

But it worked.

Next?

I drifted back to my old ways.

November and December were sparse and sporadic.

But right about this time of year, I made a commitment to send a daily email starting January 1st.

And I haven't looked back.

I'm ending the fourth full year of sending a daily story-based email (like this!).

Business has never been better.

I find that the more emails I send, the better my business gets.

But you gotta do it the right way.

Tomorrow, I'll share my method with you so you can see how it works.

Talk soon,

~ Cody

P.S. Would you like to send more emails in 2026? I'm putting together something new inside of my Email School Membership. I'll tell you more about it tomorrow.

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇