I've sent a daily email for almost 4 years now.

It's the most profitable ~7 minutes of my day.

Even on holidays, vacations, camping trips, or the Saturday between Christmas and New Year's...

I send a short, story-based email to my list.

But it's not just "any old email."

There's actually a structure behind the strategy.

It spells an easy-to-remember acronym: S.L.A.C.SS.

Here's how it works:

1. Story - First, I pluck a leaf off my "story tree" and share it with you. Usually, it's something that happened in the last 24 hours. The stories build a connection with your audience.
2. Lesson - Then, I extract a lesson from that story that I learned on your behalf.
3. Application - Next, I share something the reader can now apply to their life based on the lesson I learned.
4. Call to Action - Finally, I tell them what to do next. Could be a link click, a reply, a video to watch, etc.
5. Super Signature - This is the profitable P.S. that tells them how to get more support. I usually have something free, something paid, and something expensive. I've demonstrated it below.

This format keeps the emails short, personal, and applicable.

But, the daily SLACSS structure is just 1/2 of the puzzle.

Why?

Well, if we only tell stories in our emails, we lull our audience to sleep.

They get used to opening our emails and reading our stories, but never take action.

Tomorrow, I'll tell you how to structure a 30-day game plan for emailing your list every day.

Talk soon,

~ Cody

P.S. Want some help building a lean, laidback business with email?

1. ​Click here to watch my latest YouTube video on why fancy emails don't work.
2. ​Click here to join Email School and get your Welcome Series (re)written for $5.
3. Want to work with me 1:1? I've opened up 2 more "Cody in Your Corner" spots where we work together to deploy a new income stream for you in Q1 2026. Reply with "COACHING" in the subject line and I'll get you the details.

P.P.S. This is a "Super Signature" ^^

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