Remember "funnels"?

Jam as much traffic in the top, then customers fall out the bottom.

I used to be all about funnels. They rose to popularity right when I started my business almost 10 yrs ago.

But funnels have a fatal flaw:

They imply that the bottom of the funnel is the end of the customer journey.

In reality?

It's just the beginning.

Instead of a funnel, what if you approached your business like an hourglass?

What used to be the bottom of the funnel is actually the middle of the hourglass.

It's a lot to explain in an email, so I'm thinking about hosting a workshop on how to use it.

Next week. Details tomorrow,

~ Cody