Inbox Insider #1 - Sun Feb 2, 2025

Welcome to Issue #1 of "Inbox Insider": Your Email List-Building Backstage Pass

In this issue:

1. Big Picture: What is "Inbox Insiders"
2. By The Numbers
3. Deep Dive: My 2025 List Growth Strategy
4. Up Next: What I'm working on this week

Big Picture: What is "Inbox Insider"?

Great question.

As you grow your email list and build your business, transparency is useful.

Oftentimes, people in my position hide behind their laptops or gloss over the crummy parts of their business.

Not me.

For years, I published a member-only paid newsletter called "The Blueprint."

I shared behind-the-scenes of my laidback business with data about my ads, launches, and emails.

So this is like that, with a few differences:

• It's free. Keep your money.
• It's email-centric. I'm growing my list to 100,000 people and documenting the journey.\

Ready? Let's dive in:

By The Numbers:

My Email List

• Total Subscribers: 13,198
• Added last week (net): 115
• Added last month (net): 547

My Ad Account:

• Ad Spend: $660
• Leads from FB: 340
• Cost per lead: $1.94

From Kit (My Email Platform):

Assessment:

You may be wondering why FB says I got 340 new leads, but I'm only showing 115 new leads in Kit.

Here's why:

1. Unsubscribes: People join my list, and sometimes they leave. I can't help those people.
2. Bounces: Some people join my list with a bad email address, and it bounces. Can't help them either.
3. Duplicates: Some people are already on my list but opt in again with an ad.

And if you're wondering if this bothers me... no. I can't control it.

It's been that way for ages, and it's not changing.

As long as I'm adding more people to my list than I'm losing, I'm happy.

How's that for transparency?

Instagram (@emailschool): Started Feb 1st

• Total Subscribers: 15
• New Subscribers: 15

​Email School (Email-Focused Membership):

1. Paying Members: 180
2. Monthly Recurring Revenue: $3,000

Deep Dive: My 2025 Plan

I'm on a mission to grow my email list to 100,000 this year.

Thanks for joining me on this ride.

OK - My email list primarily grows via paid ads.

But there are 3 ways to grow your list:

1. Organic (social, content)
2. Paid (ads)
3. Partners (other people's platforms)

So, here's my plan:

#1 - Paid

1. Increase ad spend from $100/day to $200/day. I'm inching my way there.
2. New lead magnets focused on emails. I'm thinking something around subject line strategy.
3. I want to open up other paid ad channels - Google, X, and YouTube are first on my list.

#2 - Organic

1. I started a new @emailschool Instagram and am posting daily (2 days in a row now).
2. I'm planning on releasing 1 new YouTube "long" per week, focused on email.
3. I'm planning on starting a LinkedIn Newsletter as soon as I can figure out how to do that.

#3 - Partner

1. I'm working on a flagship speech I can present to other people's audiences. This will take some work, but it is high on my list.
2. I'm also exploring collaborations, summits, and JV/affiliate deals.

I know it sounds like a lot, but I have a year to implement it.

And, much of it can be systemized and automated.

Thanks for reading,

~ Cody

What's Next:

Here's what's on my radar this week:

1. I'm planning a list-building promotion for late February so I need to get the systems built this week.
2. That promo will lead into Email School, and then I'll put it on a waitlist.

That's it!

Thanks for reading the first issue of "Inbox Insiders."

See you next week,

~ Cody

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