2 DAYS AGO • 1 MIN READ

Overflowing garbage.

profile

The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇

You ever have one of those weeks where the garbage piles up?

I don't mean metaphorical garbage like bad news, flat tires, or generic misfortune.

I mean actual physical garbage.

Our neighborhood trash gets picked up on Mondays, and our bins have been overflowing since Wednesday.

Not sure we're going to make it through the weekend.

(I joked with my wife that we might need to sublet the neighbors' trash bins).

Just one of those weeks where we had an impromptu home repair (busted toilet), delivery of a new appliance, 2 birthdays, and my in-laws visiting.

The garbage keeps piling up.

Kinda reminds me of most of the advice on how to grow our online businesses.

Automate everything with AI. Run a big launch. Vibe code you way to financial freedom.

Modern marketing advice is akin to your financial planner encouraging you to buy lotto tickets as your retirement plan.

Could it work? Sure. I guess. People seem to win the lottery every now and then.

But is it sound advice? No.

So after 9 years on the hunt for a model that consitently works, here's what I found:

  1. Automate your audience growth with ads (so you never have to post on social media if you don't want to).
  2. Sell those new leads something low-ticket (get paid to solve a small problem for them).
  3. Then invite them to continue the journey in your main program (so they get help and you get paid again).

Repeat as necessary.

Ideally monthly.

Pretty simple.

You got this,

~ Cody

P.S. My favorite "no-brainer" conversion event (Step #2 from above) is a short paid workshop.

Want my help getting it going?

​Click here to snag one of the remaining 8 spots.​

The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇