I had a quick lunch break today between calls, so I ran upstairs and threw open the fridge doors.

I rummaged around for an easy bite and found it:

A fresh batch of tuna salad that my wife made this morning.

I slapped a heaping spoonful on a bed of kale on sourdough toast and took a bite while my wife worked on her laptop at the kitchen table.

"This is better than usual," I said.

"Well, it has a secret ingredient!" She said with a grin.

Turns out...

She added a sprig of dill from my sister's garden and a splash of homemade pickle brine.

I enjoy tuna salad in moderation, but this was a 5-star lunch.

I love secret ingredients.

They make everything better.

Business is the same.

At the most basic form, my job is something like a "digital marketer".

I turn traffic into leads, and leads into customers.

Lots of people do that, too.

It's canned tuna.

Luckily, I have a few secret ingredients that no one else includes.

Things like:

...email storytelling

...daily emails

...laid-back launches

And so on.

The cool thing?

You have a secret ingredient, too.

(But you might not know it yet).

Your assignment: break down your approach to getting results for your clients.

Think of it like a recipe card.

• What are the ingredients
• What order do you mix them in

Keep an eye out for your unique brilliance.

That's your secret ingredient.

Because everyone can mix some canned tuna with mustard and mayo...

But a sprig of fresh chopped dill makes all the difference,

You got this,

~ Cody "Kind of a Big Dill" Burch

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