I help people build a laidback online business powered by their stories so they can truly experience life.
top 3 ingredients
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We're about halfway through our epic summer-ending camping trip. Last night, sitting under the stars, my three teenage sons ransacked the s'mores supply like unfed wolverines. I lost count after my 17-year-old's fourth. When they were satiated, we flipped on the lights to collect all the trash before turning in for the night. Wrappers, crumbs, and sticky marshmallows were everywhere. I'm jealous of their metabolism because s'mores are flat-out delicious. A s'more is the pinnacle of campfire snacking. Something about the crunch of a graham cracker, the sweetness of the chocolate, and the gooey-ness of the 'mallow is just 👏 so 👏 good 👏 . Next week, I'm hosting my monthly training for members of my Laidback Coaching Program. And we're going to build the business equivalent of a s'more. We're going to simplify their business model into three ingredients that are so well-matched that people will find them totally irresistible. If you can take all the steps to helping someone win and combine them into three simple, complementary ingredients, you'll sell a lot of stuff. Guaranteed. Here's mine: If you want to build a laidback online business, you just need three ingredients:
That's it. Audience, Authority, and Offers go together like Grahams, Marshmallows, and Chocolate. Deliciously simple. Easy to understand. Easy to consume. Break your process down into 3 steps and tell people about it. You got this, ~ Cody "Three Ingredients" Burch P.S. Whenever you're ready, here are 3 more ways I can help you grow a laidback online business:
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Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade...
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...