We're about halfway through our epic summer-ending camping trip.

Last night, sitting under the stars, my three teenage sons ransacked the s'mores supply like unfed wolverines.

I lost count after my 17-year-old's fourth.

When they were satiated, we flipped on the lights to collect all the trash before turning in for the night.

Wrappers, crumbs, and sticky marshmallows were everywhere.

I'm jealous of their metabolism because s'mores are flat-out delicious.

A s'more is the pinnacle of campfire snacking.

Something about the crunch of a graham cracker, the sweetness of the chocolate, and the gooey-ness of the 'mallow is just 👏 so 👏 good 👏 .

Next week, I'm hosting my monthly training for members of my Laidback Coaching Program.

And we're going to build the business equivalent of a s'more.

We're going to simplify their business model into three ingredients that are so well-matched that people will find them totally irresistible.

If you can take all the steps to helping someone win and combine them into three simple, complementary ingredients, you'll sell a lot of stuff.

Guaranteed.

Here's mine:

If you want to build a laidback online business, you just need three ingredients:

• Grow your AUDIENCE (more leads and customers)
• Build your AUTHORITY (get known for something and become the obvious choice)
• Align your OFFERS (an offer suite of things you love to sell and deliver AND people love to buy)

That's it.

Audience, Authority, and Offers go together like Grahams, Marshmallows, and Chocolate.

Deliciously simple.

Easy to understand.

Easy to consume.

Break your process down into 3 steps and tell people about it.

You got this,

~ Cody "Three Ingredients" Burch

P.S. Whenever you're ready, here are 3 more ways I can help you grow a laidback online business:

1. Join over 1,128 other list-building enthusiasts in my free group, List Builder Lab.
2. Powerfully tell your stories so you make more sales in my Story Magnet Workshop ($27)
3. (New) Work with me personally to build the laidback business of your dreams. Reply with the subject line COACHING and I'll get you the details on how it works.

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