I help people build a laidback online business powered by their stories so they can truly experience life.
Enchanting woodland creatures.
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A horror movie unfolded in my office this morning. I was on Zoom, onboarding a new coaching client, when I noticed a quarter-sized spider crawling on the wall behind my computer. I tried to keep calm and maintain eye contact while occasionally glancing at the spider. This went on for a few minutes until... >> horror movie sound effects of violins screeching << The spider was gone. 😮 I wrapped up the call and then hired my 13-year-old kid to hunt him down and kill it. I'm no fan of spiders. My wife is even worse. She's more into bunnies, squirrels, and our pet guinea pig. She just bought a squirrel-sized picnic table from Amazon. It has a place for pecans and walnuts and a little red umbrella. Why pecans and walnuts? Because that's what they like to eat (she knows because she looked it up). Now, she spends her mornings sipping coffee and watching the woodland creatures eat breakfast on the patio. Why am I telling you this? Because if you want to attract anything (fur-covered or not), you have to find out what they like and give it to them. Make it easy and frictionless. Make it obvious how to get it. Build trust over time with your content, lead magnets, and emails. Then, sit back with your coffee and admire the audience you've attracted. You got this, ~ Cody "Logical Upsell" Burch P.S. If you're feeling overwhelmed by your online business and wish it were faster, smoother, and more profitable, and you'd like some help... then I'd like to chat with you. Just reply back to this email and put "coaching" in the subject line, and I'll get you the details. ​ ​ ​ ​ ​ |
Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade...
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...