8 DAYS AGO • 1 MIN READ

How I got my first high ticket clients

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The Laidback Business Bulletin

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A few years ago, I was fighting with the unemployment office between sending daily emails.

Why?

In December 2022, I was abruptly fired from my marketing director job after only a few months.

I panicked and filed for unemployment as a safety net for me and my family.

There were 2 problems:

One - the amount I qualified for was $452 a week and wouldn't even cover my mortgage.

Two - there was fraud on my account, and they couldn't pay out for months.

So, I rolled up my sleeves, opened SamCart, and wrote a sales page for a new workshop on email marketing.

I called it "Better Email Than Average," and I shared my email strategies for the first time.

45 people bought the workshop, and 25 took the order bump (a 55.6% take rate).

$1,623 in up-front sales.

Not bad... but not enough to support my family (who prefer three meals a day and a roof over their heads).

But...

At the end of the workshop, I told people I was available to help them implement what they had just learned.

$2K per email campaign.

Someone bought 1.

Someone else bought 2.

I'll never forget how it felt to get those payment notifications.

Relief. Pride. Hope.

I was back.

Now, a few years later, this is my go-to method to sell anything.

I never sell directly.

Instead...

I create an easy-to-buy, short, specific, paid workshop...

Then invite people into my next level of support.

I've used this method to sell VIP Days, Coaching, and Memberships.

It's simple, and it works.

That's what I'm sharing with you next week in The Growth Engine Workshop.

And, you can save $10 if you get your ticket today by 5pm MST.

Would you like to join us?

​If yes, click here to sign up and save.​

~ Cody

P.S. Some people are signing up to put the system to work right away, while others are planning to implement later this year.

I'm fine with either (and will give you the recordings, too).

​This is a good one to add to your toolbox.

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇