Inbox Insider #30 - August 23, 2025

Welcome to Issue #30 of "Inbox Insiders": Your Email List-Building Backstage Pass

In this issue:

1. By the Numbers: What worked and what didn't
2. Deep Dive: The Plan
3. Up Next: What I'm working on this week

Welcome to Issue #30

"Inbox Insider" is my Sunday newsletter sharing the behind-the-scenes of what I'm doing to grow my email list to 100,000.

I share what works, what doesn't, and how I'm growing.

Thanks for reading.

Let's dive in:

By The Numbers:

My Email List

• Total Subscribers: 15,819 (last week: 15,783)
• Added last week (net): 130 (last week: 160)
• 5* Subscribers (engaged in the last 30 days): 9,565 (last week: 9,583)

My Ad Account - Lead Magnets:

• Ad Spend: $663 (last week: $664)
• Gross Leads from FB: 340 (last week: 411)
• Cost per lead: $1.95 (last week: $1.62)

Instagram (@emailschool): Started Feb 1st

• Total Subscribers: 513 (+8 this week)

​Email School (Email-Focused Membership):

1. Paying Members: 262 (+2 from last week)
2. Monthly Recurring Revenue: $5,579 5,481 (+$98/mo from last week)

Other Audiences:

• ​LinkedIn Newsletter: (165 subscribers; +2 this week)
• ​YouTube: 699 (+3 this week)
• New YouTube Video: The Common Email Mistake Sabotaging Your Sales.

Deep Dive: The Plan

A few weeks ago, I drew this sketch on my kitchen fridge whiteboard:

That's it.

That's the plan.

😀

That picture is basically what I've been executing for the last month, and it's working great.

Let me explain.

Part 1: The Anchor Offer

The top-right, mitochondria-looking thing with "AO" in the middle?

That's your "Anchor Offer."

It's the main thing you wanna sell.

Most people I work with already have this dialed in.

The Anchor Offer comes in a few different forms:

• Coaching program
• Course
• Membership
• VIP Days

... and so on.

Part 2: The Growth Engine

The rectangle to the left of the Anchor Offer has a few shortcuts in it:

• TBTT: Thing Before The Thing
• MW: Mini Workshop
• BO: Bankshot Offer
• PLO: Pre-Launch Offer

And...

They all mean the same thing. 😉

What I've noticed is you need something smaller, shorter, and easier to buy that fills people into the Anchor Offer.

That rectangle (now) represents a "Growth Engine."

Now, a "Growth Engine" also comes in a few different forms:

• Summit
• Challenge
• Workshop
• Webinar
• Mini-Course

... and so on.

Think this sounds familiar?

Well... yeah.

It's kind of the only thing I know how to do.

And it's how I've been running my business since coming back online in January 2023.

Part 3: The "Stuff"

Once you pick out your "Growth Engine" type...

You need some "stuff."

• T = Topic (what's it about)
• SP = Sales Page (how they can buy it)
• OB = Order Bump (increase average order value)
• TYPS = Thank You Page Survey

You also need...

• Mkt = Marketing Plan
• SM = Social Media
• Em = Email

Part 4: The Rollout

Still with me?

Now that I had my framework, I needed to roll it out.

See this part?

"TGE" stands for "The Growth Engine."

And I wanted to run an experiment in three parts:

1. "Case Study" - Sell DFY spots as a case study for $1,500. August sold out (5 spots) in 48 hours. And September is already 5/7ths sold out. It's going great. I'm building out all the assets and dropping them off at your doorstep. Price goes up to $2,000, then $2,500.
2. "MW" (Mini Workshop) - Next, I'm teaching the DIY version of the concept in a short, paid workshop. It's happening this Wednesday, and you can grab a ticket here if you want to see how it works.
3. "Group" - The final act? Do a DWY version of this next month. I'm still working out the details, but imagine a $1,500, 8-week version of the program.

That's it.

That's my plan.

Act 1 (DFY): going great.

Act 2 (DIY): happening this week.

Act 3 (DWY): happening next month.

Act 4 (Continuity - not pictured): I'm thinking of a way to drop off a "Growth Engine" on your doorstep each month (coming soon).

Thanks for reading.

~ Cody

What's Next:

1. The Growth Engine Workshop is happening on Wednesday at 1 pm MST. Click here to get your ticket.
2. Want one of the last September "Growth Engine" DFY spots? Click here. If you meet the criteria, you can self-check out like Amazon.

Thanks for reading this issue of "Inbox Insiders."

See you next week,

~ Cody

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