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Yesterday I got an email from one of my clients, Deborah. "I think this was one of your best workshops yet!" She attended my newest workshop on Wednesday and, apparently, really enjoyed it. I thought it was useful, too. Why? Because, in the workshop, I was sharing what I had done. It wasn't theoretical, philosophical, or hypothetical. It's a system I've been using to fill my back-end offers without sales calls. And... it worked. Here's what I mean: On Monday, August 18, I announced the workshop. When people bought a ticket, I took them to a "thank you page survey" where they could raise their hand and get some more support. In this case, it was a $1,500 done-for-you offer with three spots left. My plan was to sell those three spots during the workshop on August 27th, but that's not what happened. The 3 spots sold before the workshop ever went live. The first sale was on August 20th. Another on August 23rd. The third and final spot sold the morning of the workshop - August 27th. I pre-sold all my inventory before my workshop happened. So, I cleared my calendar and released five more spots for people during the workshop. Within 24 hours, all five were gone. I'm sold out until October. Why am I telling you this? Well, it's much easier to show someone your method/process than tell them about it. I packaged up my method into a workshop and showed them how it worked. It was very meta. I was teaching the thing by doing the thing. Try this the next time you're working with clients. Demonstration is way better than explanation. You got this, ~ Cody P.S. If you'd like some help, here's what I'm working on:
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