Question: If you had a glass of water for sale... who would you market it to?

Athletes?

Hikers?

A lifeguard?

The answer is actually much simpler than that.

The best person to sell your glass of water to is someone who's already thirsty.

They'll buy easily and pay happily.

Well, what if there were a way to consistently create a "thirsty audience"?

That'd be great, right?

Here's how:

First, think of the main outcomes you create in your Anchor Offer (the main thing you wanna sell).

Then, what are the top 3 reasons someone doesn't buy from you?

Next, create a small, bite-sized offer that obliterates one of those objections.

Charge a small fee (not enough where they need a payment plan, but enough to take it seriously).

Solve that small problem quickly.

This creates momentum for them to keep going and get the rest of their problems solved.

Here's a real-life example:

I've been offering up a done-for-you program recently. It's going really well. August sold out in 48 hours and 4/7 of the September spots are already taken.

But...

Some people haven't bought it yet b/c they said they don't feel great about their Anchor Offer.

Noted.

So, next month, I'm hosting a workshop on how to upgrade your offer.

"Fixing your offer" = salt.

"How to sell it now" = glass of water.

Make sense?

Give them salt to make them thirsty, then sell them the solution.

Simple.

You got this,

~ Cody

P.S. Next week, I'm hosting a workshop called "The Growth Engine" where I'm sharing more about whole "salty" idea.

If you still need a ticket, click here to grab one.

P.P.S. There's another way to sell your back-end offer with a "splinter." It's even easier than "salt." I'll share how in the workshop.

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