I help people build a laidback online business powered by their stories so they can truly experience life.
My weakest muscle 💪
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The ads got me. I was helpless. Within seconds of seeing the video ad, I flipped to Amazon like a zombie and ordered a colorful squid-like device. $9.99. Next-day shipping. Boom. When the package arrived yesterday, I tore it open and wriggled my fingers into the fluorescent pink webbing. My kids looked on, puzzled, as I contorted my face and squeeeezed my hand outwards. The gadget I bought was a device to strengthen your forearm. I have decent grip strength from a lifetime of weightlifting. But I never... ever ... ever ... Flex the back of my hands. I didn't know I had muscles on the back of my hands. (And what are they called? Extenders?) I'm sore as I type this. But feels good to work out a new muscle. And that's how I think of storytelling. During my 6-month employment stint a few years ago, I let a lot of my marketing muscles wither. I didn't post on social. Didn't create any new products. Didn't tell many stories. I just put on the company dri-fit polo and sat on Zoom calls all day until I was let go shortly after starting. I had to get back to the marketing gym and work out. Storytelling. Email marketing. Offer creation. The full cycle. It was hard at first. My form was bad. Just like going to the gym for the first time. But the reps made me better and made my business stronger. Now, a short while later, I don't get "sore" anymore from the work. In fact, I just wrapped up a 2-day virtual storytelling intensive and am about to go on a date night with my wife, Christy. I'm feeling great. If your marketing muscles need a tune-up, put them to work. Tell a story. Make an offer. Send an email. You'll get better. You got this, ~ Cody "Sore Backhand" Burch P.S. Whenever you're ready, here are 4 more ways I can help you grow a laidback online business:
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Hi! My name is Cody Burch
I help people build a laidback online business powered by their stories so they can truly experience life.
Want to cut your offer creation by 95%? Forget the # of modules in your course... Pages in your workbook... The timing of the coaching calls... Doesn't matter. (Not when people are buying, at least). I've never sold a program because someone loved the time of the calls and thought the number of workbook pages was perfect. Instead... Nail the hook. Meaning, "What will this offer make possible for them?" How will it make their life better? How will it make them money? Save them time? Upgrade...
Last January, I had to rebuild my online business from scratch after a "normal" job didn't work out, and I was fired after only six months. My first move was selling my time via VIP Days. People hired me for the day to knock out their ad campaign, email welcome series, or write a sales page. It went well, and more people hired me every month. I hit my ceiling in June when I hosted 12 VIP Days. I was slammed with work and spent my days building someone else's business. Even worse, since I...
Years ago, I was offered to work with a guy named Joe. He was an expert in his field, and he helped solve the problem I had. However... The entry point was $10,000 😱 I wasn't at a place in my business where I could afford his services, so I didn't sign up. ...which meant I stayed stuck. I tried to figure it out on my own until it got too hard, and I pivoted to something else. I think about Joe a lot. He may have been my linchpin to a wildly successful business. He might have been able to make...