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We're headed to Oklahoma City tomorrow for my niece's wedding. Our flight gets in around 1:30 pm, and my boys will be hangry. I looked near the airport, and there's this all-you-can-eat buffet I used to go to in college. You know the type. Grab a tray and build a Jenga tower of the most mediocre cuisine from around the world. Couple egg rolls, dodgy-looking shrimp, hard macaroni, lasagna with no meat left... And for some reason, there's always Jell-O at the end of the line. All you have to do is pay 1 low fee and eat until they ask you to leave. Makes sense if you're in college: if I stuff myself to the brim, I won't be hungry for a while. But it's too much to eat at one time. I shudder at the memory. Well, later this month I'm hosting an "all-you-can-learn" buffet called The Email Summit. However... You don't have to eat everything. Seriously. On Day 1, I have people talking about how they build their list. I brought in all types. Free. Organic. Paid. Partner. Swaps. Long form. Short form. Challenges. It's awesome (and that's just Day 1). Day 2 is how to keep your list frothy. Segmentation. Deliverability. Storytelling. Opening loops. Creativity. Day 3 is about how to sell (probably my favorite day). You'll see lots of ways people are monetizing their list. So, instead of feeling like you have to watch/learn/do it all... Just pluck out what you like and then go do that. And do it well. I can't wait to introduce you to my friends at The Email Summit (click here to register your spot). ~ Cody "No Jell-O" Burch ​ ​ ​ ​ ​ ​ |
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