1 DAY AGO • 1 MIN READ

you don't have to eat it all.

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The Laidback Business Bulletin

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We're headed to Oklahoma City tomorrow for my niece's wedding.

Our flight gets in around 1:30 pm, and my boys will be hangry.

I looked near the airport, and there's this all-you-can-eat buffet I used to go to in college.

You know the type.

Grab a tray and build a Jenga tower of the most mediocre cuisine from around the world.

Couple egg rolls, dodgy-looking shrimp, hard macaroni, lasagna with no meat left...

And for some reason, there's always Jell-O at the end of the line.

All you have to do is pay 1 low fee and eat until they ask you to leave.

Makes sense if you're in college: if I stuff myself to the brim, I won't be hungry for a while.

But it's too much to eat at one time.

I shudder at the memory.

Well, later this month I'm hosting an "all-you-can-learn" buffet called The Email Summit.

However...

You don't have to eat everything.

Seriously.

On Day 1, I have people talking about how they build their list.

I brought in all types.

Free. Organic. Paid. Partner. Swaps. Long form. Short form. Challenges.

It's awesome (and that's just Day 1).

Day 2 is how to keep your list frothy.

Segmentation. Deliverability. Storytelling. Opening loops. Creativity.

Day 3 is about how to sell (probably my favorite day).

You'll see lots of ways people are monetizing their list.

So, instead of feeling like you have to watch/learn/do it all...

Just pluck out what you like and then go do that.

And do it well.

I can't wait to introduce you to my friends at The Email Summit (click here to register your spot).

~ Cody "No Jell-O" Burch

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The Laidback Business Bulletin

Want a daily dose of digital marketing motivation? Join over 13,037 subscribers here 👇